4 Steps to communicate the benefits of Covid vaccine (using behavioural science)

The first vaccine has been approved and administered; the world has had the greatest communication that we will in our lifetime. How do we convince the public to take it? Communication of sciences generally is poor, typically providing a rational, fair and balanced view of information. Behavioural science clearly shows that to be effective, we need a different approach.

When discussing the vaccine with friends and family please follow these 4 key steps. Use behavioural science, and you may just make a difference and save a life of a friend's or loved ones.

Take time to have a conversation with your loved ones following the above approach. You might save a life.

Share this with friends and colleagues. You might save many lives.

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