• garryd

Behavioural science principles present in an ad

The #Superbowl is one of the best times to see fantastic #ads, and this year did not disappoint. One of my personal favourites was the Amazon Alexa commercial, which scored highly using our system.

The ad draws on a number of #behaviouralscience principles important in making your advert stand out and be memorable. In particular, it uses the primal brain reaction for attractive people/face #michaelbjordan drawing in our attention. It cleverly aligns to the customer motivators and influence factors such as the Robert Cialdini INFLUENCE AT WORK (UK) principle of “Liking”. Having a clear story narrative and using humour the ad is able to increase shareability and memorability, whilst also more quickly grabbing attention.

All in all, a thoroughly enjoyable ad; well done Amazon.

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#marketing #behaviouralscience #marketingeffectiveness #marketingquality


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