Search
  • monicameyrelles

Behavioural science principles present in an ad

The #Superbowl is one of the best times to see fantastic #ads, and this year did not disappoint. One of my personal favourites was the Amazon Alexa commercial, which scored highly using our system.


The ad draws on a number of #behaviouralscience principles important in making your advert stand out and be memorable. In particular, it uses the primal brain reaction for attractive people/face #michaelbjordan drawing in our attention. It cleverly aligns to the customer motivators and influence factors such as the Robert Cialdini INFLUENCE AT WORK (UK) principle of “Liking”. Having a clear story narrative and using humour the ad is able to increase shareability and memorability, whilst also more quickly grabbing attention.


All in all, a thoroughly enjoyable ad; well done Amazon.


To see how we can help you make your marketing more effective, contact  info@markify.io


#marketing #behaviouralscience #marketingeffectiveness #marketingquality

#advertising

0 views0 comments
  • White LinkedIn Icon
Find out more
Talk to us about how Markify can increase the effectiveness of your marketing

 

71-75 Shelton Street

Greater London, WC2H 9JQ, UK

Talk to one of our founders and find out how we can help.

© 2021  Markify Limited