The impact behavioural science has on customer behaviours
Advertisers have been utilising #behaviouralscience aspects to make sense of seemingly irrational customer behaviours. To marketers, customer often seem to be acting illogically but when analysed from a behavioural science point view, it is often easy to predict and influence behaviours. (As Dan Ariely says predictably irrational).
For example, customers’ time and attention are restricted, and they don't always consume all the information around them to make decisions.
This interesting article “The Use Of Behavioral Science Has Moved Beyond Marketing” explains some behavioural science concepts that have clear significance for customer experience.
At Markify, we specialise in applying behavioural science to improve the effectiveness of your marketing. If you want to find out more, contact: firstname.lastname@example.org