• garryd

The power of behavioural science

Updated: 2 days ago

One bike manufacturer found that their products were regularly arriving damaged. A clever behavioural nudge in a design can make all the difference. Adjusting the packaging below changed the perception of the object resolving the problem.

Solving problems by using behavioural science often makes small changes but with huge impact. This is especially true in marketing

#marketing #marketingeffectiveness #behaviouralscience #marketingstrategy #branding

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