The Solution =
Behavioural Science
Marketing = Behavioural change
(getting people to start buying, buy more, stop buying the competition)
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Behavioural analysis of customer journey
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Opportunities to change behaviour
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Define behavioural objectives & interventions to drive change
Using behavioural science to increase the impact of strategy
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Measure behavioural quality
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Increasing engagement & impact
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Drive behavioural change
The average person is exposed to
4000 -10000
marketing messages a day
Do you remember any from last week?
Did any make you do anything differently?
Behavioural Science is the most powerful tool to increase marketing effectiveness
We add a behavioural science lens to your marketing strategy & planning to identify new ways to increase sales. We help your define tactics/ interventions to change behaviour.
We evaluate your content vs an evidence-based behavioural science framework, scoring behavioural quality. We make actionable recommendations including how to embed behavioural science to boost performance.
Actionable Recommendations
Our behavioural science experts provide you with actionable recommendations on how to increase the effectiveness of your content
Our behavioural science performance system tracks marketing quality over time providing unique strategic insights and recommendations
Proven Results
Applying behavioural science has seen significant increases in engagement, impact and sales in a wide range of sectors.
As the markify approach focuses on creating behavioural change using behavioural science it can easily be applied to any sector.
Each brand is unique but here is the impact we made with a B2B brand. Our brief was to apply behavioural science. Increase the effectiveness of the content to ultimately drive engagement and sales.
Asset behavioural quality score
Campaign engagement
Depth of engagement
Impact /
CTA increase
Sales
increase