The markify system is a strategic tool to equip marketers to evaluate quality, and diagnose how to improve
Marketing functions can continuously improve at a pace and to a degree that suits the team
The marketing challenge
The system helps strategic planning and alignment, tracks the quality and cost of execution, giving you new metrics into the effectiveness of your marketing
A marketing director identified that campaign planning was particularly poor and inefficient in her team. There was a specific target to reduce marketing budget by 15%.
The client was looking for ways to make cuts while having minimum impact on performance.
of assets were realigned to the brand strategy
increase in engagement
increase in quality assets
sales increase above target