Marketing = Behavioural Change
(getting people to start buying, buy more, stop buying the competition)
Applying behavioural science significantly boosts marketing preformance
Markify tools to boost your marketing
Behavioural analysis
A unique content analysis service. Evaluaties and benchmarks the effectiveness your content vs over 120 evidence-based behavioural science principles
Measure the effectiveness of your content before going live and our experts provide actionable recommendations on how performance can be improved using behavioural science
Our service is used to evaluate the winner of the Markify Behavioural Science category of the PM society digital awards
How it the behavioural analysis service works
Behavioural design
Our expert behavioural scientists help you
1. What: map the desired behavioural changes
2. How: identify the best behavioural science tools to create change
3. Implement: how to embed behavioural science into the content design
Campaign Planning System
An end to end campaign planning system that enables your teams to plan, one click score content (Behavioural Analysis Service) and allows you to track the effectiveness of campaigns.
It fully integrates with Veeva promomats to track the status of campaign assets
Proven Results
Applying behavioural science has seen significant increases in engagement, impact and sales in a wide range of sectors.
As the markify approach focuses on creating behavioural change using behavioural science it can easily be applied to any sector.
Each brand is unique but here is the impact we made with a B2B brand. Our brief was to apply behavioural science. Increase the effectiveness of the content to ultimately drive engagement and sales.
Asset behavioural quality score
Campaign engagement
Depth of engagement
Impact /
CTA increase
Sales
increase